IT Journalism Awards 2025 for Adobe
The IT Journalism Awards, known as the Lizzie’s, celebrate Australia’s best in tech, IT, and media journalism. For the 2023 event, Adobe partnered with We. to craft a bold and modern visual identity that reflected both creative innovation and technical excellence.
My concept centred on the idea of perspective and how great stories often lie beneath the surface. Using refracted glass effects layered over fluid gradients and organic shapes, I created a dynamic, lens-like visual that captures the act of looking deeper, exploring and discovering.
These visuals shaped the event’s creative direction and were featured across award videos, winner announcements and key print collateral, blending storytelling, technology and bold design.
2025.
Work done at We. Communications.
My concept centred on the idea of perspective and how great stories often lie beneath the surface. Using refracted glass effects layered over fluid gradients and organic shapes, I created a dynamic, lens-like visual that captures the act of looking deeper, exploring and discovering.
These visuals shaped the event’s creative direction and were featured across award videos, winner announcements and key print collateral, blending storytelling, technology and bold design.
2025.
Work done at We. Communications.
