https://samcorlett.com.au Sam Corlett Design Tue, 08 Jul 2025 01:04:10 +0000 https://samcorlett.com.au en https://samcorlett.com.au/Index Fri, 07 Jan 2022 06:11:46 +0000 Sam Corlett Design https://samcorlett.com.au/Index https://samcorlett.com.au/Wired-For-Wonder Fri, 07 Jan 2022 06:11:47 +0000 Sam Corlett Design https://samcorlett.com.au/Wired-For-Wonder Wired For Wonder Wired for Wonder is an event, hosted by the Commonwealth Bank of Australia, featuring international speakers across various fields in technology, business, arts, science and life. Our objective was to create a dynamic visual identity reflecting the theme of evolution. We aimed to develop moving and static artwork that seamlessly integrated with the brand while catering to digital, print, and video assets for event promotion. Drawing inspiration from the concept of movement and transformation found in nature, we explored the idea of cells morphing into new entities. Leveraging paint marbling techniques, we captured the fluidity and dynamism of this process, aligning with the event’s theme of evolution As a team of three, we filmed ourselves performing marbling techniques to produce a diverse range of videos showcasing vibrant colors and textures. These visuals served as the foundation for video content, speaker tiles, background graphics, and print and digital collateral, ensuring a cohesive and engaging visual presence across all event materials. Our dynamic branding approach not only captured the essence of Wired for Wonder but also resonated with audiences, drawing attention to the event and enhancing its promotional efforts. By infusing movement and fluidity into our design, we successfully conveyed the spirit of evolution while reinforcing the Commonwealth Bank’s brand identity. 2018. Work done at Edelman Australia. <img width="1200" height="800" width_o="1200" height_o="800" data-src="https://freight.cargo.site/t/original/i/9521a854df21239c6b506ebef8c58e30bfd8049f58c7dad3c188e6ea4c68f0b3/1200x800_ComBank_Paper.png" data-mid="130119676" border="0" src="https://freight.cargo.site/w/1000/i/9521a854df21239c6b506ebef8c58e30bfd8049f58c7dad3c188e6ea4c68f0b3/1200x800_ComBank_Paper.png" /><img width="1200" height="800" width_o="1200" height_o="800" data-src="https://freight.cargo.site/t/original/i/4fb8e8f9e388116104361ead517e89f98867ad78daaeb8a8453e2a5cea5d935f/1200x800_ComBank_Ink_H.png" data-mid="130449653" border="0" src="https://freight.cargo.site/w/1000/i/4fb8e8f9e388116104361ead517e89f98867ad78daaeb8a8453e2a5cea5d935f/1200x800_ComBank_Ink_H.png" /><img width="1200" height="800" width_o="1200" height_o="800" data-src="https://freight.cargo.site/t/original/i/a686bc8a9ed7845f1736d9b9136a0c2ab69a1aba50a708bc34cad1113879d50e/1200x800_ComBank_Ink_D.png" data-mid="130449356" border="0" src="https://freight.cargo.site/w/1000/i/a686bc8a9ed7845f1736d9b9136a0c2ab69a1aba50a708bc34cad1113879d50e/1200x800_ComBank_Ink_D.png" /><img width="1200" height="800" width_o="1200" height_o="800" data-src="https://freight.cargo.site/t/original/i/c4418f987b289664ac78941e6ec1562574ea1f9b081a1ef0d9f80db7fd620a5e/1200x800_ComBank_Flyer.png" data-mid="130119675" border="0" src="https://freight.cargo.site/w/1000/i/c4418f987b289664ac78941e6ec1562574ea1f9b081a1ef0d9f80db7fd620a5e/1200x800_ComBank_Flyer.png" /> <img width="600" height="400" width_o="600" height_o="400" data-src="https://freight.cargo.site/t/original/i/a8a9fdda655c9422802ac136d95f4890bb609be5af5145644f271118ce961aac/1200x800_ComBank_Social_50.png" data-mid="130449926" border="0" src="https://freight.cargo.site/w/600/i/a8a9fdda655c9422802ac136d95f4890bb609be5af5145644f271118ce961aac/1200x800_ComBank_Social_50.png" /><img width="600" height="400" width_o="600" height_o="400" data-src="https://freight.cargo.site/t/original/i/9f2f7b5647f303e2018a01dac17678c39f7353bc6c3abb2bf210614de4b50156/1200x800_ComBank_Event_50png.png" data-mid="130449922" border="0" src="https://freight.cargo.site/w/600/i/9f2f7b5647f303e2018a01dac17678c39f7353bc6c3abb2bf210614de4b50156/1200x800_ComBank_Event_50png.png" /> <img width="600" height="400" width_o="600" height_o="400" data-src="https://freight.cargo.site/t/original/i/55cc4eebfefe674eba9ae06e83fa418b91f1482225821ee532319d16f61bb7b7/1200x800_ComBank_Ink_50png.png" data-mid="130449923" border="0" src="https://freight.cargo.site/w/600/i/55cc4eebfefe674eba9ae06e83fa418b91f1482225821ee532319d16f61bb7b7/1200x800_ComBank_Ink_50png.png" /><img width="600" height="400" width_o="600" height_o="400" data-src="https://freight.cargo.site/t/original/i/a5659dff38619fa48e8f50fbfb63d6eca03480d637f3f1eb52348c97f3e74a54/1200x800_ComBank_Lanyard_50png.png" data-mid="130449924" border="0" src="https://freight.cargo.site/w/600/i/a5659dff38619fa48e8f50fbfb63d6eca03480d637f3f1eb52348c97f3e74a54/1200x800_ComBank_Lanyard_50png.png" /> <img width="1200" height="800" width_o="1200" height_o="800" data-src="https://freight.cargo.site/t/original/i/b0ef65b40e99f478a583bf6ce112e17849626f65dbc9281229b377be4305ec85/1200x800_ComBank_Web_Home.png" data-mid="130449361" border="0" src="https://freight.cargo.site/w/1000/i/b0ef65b40e99f478a583bf6ce112e17849626f65dbc9281229b377be4305ec85/1200x800_ComBank_Web_Home.png" /><img width="1200" height="600" width_o="1200" height_o="600" data-src="https://freight.cargo.site/t/original/i/f07bd8a05cbf4b3a7e15b45922bf32350f3a4283386653174182ae18ca16a5d6/Billboard_1_Crop.png" data-mid="130119678" border="0" src="https://freight.cargo.site/w/1000/i/f07bd8a05cbf4b3a7e15b45922bf32350f3a4283386653174182ae18ca16a5d6/Billboard_1_Crop.png" /> https://samcorlett.com.au/Adobe-CQ Fri, 07 Jan 2022 06:11:47 +0000 Sam Corlett Design https://samcorlett.com.au/Adobe-CQ Adobe CQ Adobe CQ, is a world-first baseline digital assessment, designed to define and evaluate creative expertise and find potential within businesses. Each test aims at empowering individuals to harness their creative strengths and chart a course towards leadership excellence. The test methodology determines a respondent’s creative strengths and development areas as a leader with a persona. Each resulting persona arms the respondent with customised learning resources such as blogs and webinars to sharpen their creative skills across critical business areas – from data management and technology to culture and experience. The idea was to showcase these personas in a fun, vibrant&nbsp; and abstract that captures the characteristics of each result. Those people who embodied a more structured creativity approached are coupled with a persona that is made with angular and more mechanical pieces. Where as those embracing a more highly creative, fluid output are represented by organic and abstract forms. In crafting these imaginative structures, I leveraged Adobe’s 3D rendering software (Dimension) in tandem with Photoshop. Additionally, I played a pivotal role in shaping the campaign’s branding and crafting the website design. Take the test here: adobecq.com Won best Mumbrella CommsCon Best B2B Campaign award 2021. 2020 Work completed at WE Communications <img width="1200" height="800" width_o="1200" height_o="800" data-src="https://freight.cargo.site/t/original/i/f30bfaff05b253f4271218797c2e2dd698551596ae5de95dbbe2dc91b94daefc/1200x800_Adobe_WEb.png" data-mid="130531498" border="0" src="https://freight.cargo.site/w/1000/i/f30bfaff05b253f4271218797c2e2dd698551596ae5de95dbbe2dc91b94daefc/1200x800_Adobe_WEb.png" /><img width="1200" height="800" width_o="1200" height_o="800" data-src="https://freight.cargo.site/t/original/i/f00908c72176b1386def4b3fa306e30fb6466269722eacef0e7e6ad6c42b4c92/1200x800_Adobe_Poster_B.png" data-mid="130531494" border="0" src="https://freight.cargo.site/w/1000/i/f00908c72176b1386def4b3fa306e30fb6466269722eacef0e7e6ad6c42b4c92/1200x800_Adobe_Poster_B.png" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/768f7cb6dedafebd7fd5b59e245484feabe6c2be8494217be820bb3163be079e/AdobeCarousel_Category_Tech_B.jpg" data-mid="130531815" border="0" src="https://freight.cargo.site/w/1000/i/768f7cb6dedafebd7fd5b59e245484feabe6c2be8494217be820bb3163be079e/AdobeCarousel_Category_Tech_B.jpg" /> <img width="1200" height="800" width_o="1200" height_o="800" data-src="https://freight.cargo.site/t/original/i/5aa6bfb0d2dd3b84d3869fdeea4d25acc922939168bf1a09a5cce8e96c39ee7a/1200x800_Adobe_Social_CN.png" data-mid="130531500" border="0" src="https://freight.cargo.site/w/1000/i/5aa6bfb0d2dd3b84d3869fdeea4d25acc922939168bf1a09a5cce8e96c39ee7a/1200x800_Adobe_Social_CN.png" /><img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/ca2714c0bd3e8268cd436c493a769ee72ed3d855878aade1595d0351feec1987/AdobeCarousel_Category_Data_A.jpg" data-mid="130532234" border="0" src="https://freight.cargo.site/w/1000/i/ca2714c0bd3e8268cd436c493a769ee72ed3d855878aade1595d0351feec1987/AdobeCarousel_Category_Data_A.jpg" /> <img width="1200" height="800" width_o="1200" height_o="800" data-src="https://freight.cargo.site/t/original/i/ef93a957a7806582a94be3092f574fe02f69c29daead0f5418c1eb438a9c3515/1200x800_Adobe_PDF_A.png" data-mid="130531695" border="0" src="https://freight.cargo.site/w/1000/i/ef93a957a7806582a94be3092f574fe02f69c29daead0f5418c1eb438a9c3515/1200x800_Adobe_PDF_A.png" /><img width="1200" height="800" width_o="1200" height_o="800" data-src="https://freight.cargo.site/t/original/i/47c818e89c494c66ed9fdd7567fb2ad02a10545987acfac5b788ceeed7cce527/1200x800_Adobe_trin.png" data-mid="130531501" border="0" src="https://freight.cargo.site/w/1000/i/47c818e89c494c66ed9fdd7567fb2ad02a10545987acfac5b788ceeed7cce527/1200x800_Adobe_trin.png" /> https://samcorlett.com.au/Extractas-Bioscience Fri, 07 Jan 2022 06:11:47 +0000 Sam Corlett Design https://samcorlett.com.au/Extractas-Bioscience Extractas Bioscience Extractas Bioscience stands as a one of the leaders of Australian biotechnology, specialising in manufacturing and exporting natural plants and botanicals for medical purposes. The goal of rebranding was to emphasise the company’s expertise in technology and the scientific process of extracting chemicals from natural sources while establishing trust within the industry. Our inspiration stemmed from the extraction process itself, with a focus on shapes and movement to symbolise the intricate molecular interactions involved. The graphic dots represented the molecules themselves with gradietns and animation showing the process of pulling and pushing them apart. Additionally, we drew inspiration from the lush landscape of Tasmania, where the company is based. Incorporating green tones and a simple flower icon, we aimed to create a visual connection between nature and technology, blending organic elements with clean lines and vibrant blues. By incorporating elements inspired by both the extraction process and the company’s Tasmanian roots, we created a cohesive and visually compelling brand identity that resonated with stakeholders and customers alike as well as communicating the company’s core principles. &nbsp; 2020 Work completed at WE Communications <img width="1200" height="800" width_o="1200" height_o="800" data-src="https://freight.cargo.site/t/original/i/68f2bcaf3b59a369ed2a5d72ecc3d1fbba04a6c033f63d092876c3caf0054209/1200x800_Extractas_Logo.png" data-mid="130447825" border="0" src="https://freight.cargo.site/w/1000/i/68f2bcaf3b59a369ed2a5d72ecc3d1fbba04a6c033f63d092876c3caf0054209/1200x800_Extractas_Logo.png" /> <img width="900" height="1080" width_o="900" height_o="1080" data-src="https://freight.cargo.site/t/original/i/6a2c341ed035968687866f6edba739b646559273460a00473390066ec3dc43a5/Main-Logo.gif" data-mid="178261031" border="0" src="https://freight.cargo.site/w/900/i/6a2c341ed035968687866f6edba739b646559273460a00473390066ec3dc43a5/Main-Logo.gif" /> <img width="900" height="1080" width_o="900" height_o="1080" data-src="https://freight.cargo.site/t/original/i/fc5479683148849485037c0e7a557b821488cdb3f7f77eaba1d914a64cf30e01/Extractas_Bounce.gif" data-mid="178261034" border="0" src="https://freight.cargo.site/w/900/i/fc5479683148849485037c0e7a557b821488cdb3f7f77eaba1d914a64cf30e01/Extractas_Bounce.gif" /> <img width="1200" height="800" width_o="1200" height_o="800" data-src="https://freight.cargo.site/t/original/i/a2792c1007ef9a8a338c90338226606210b3c7ae8bd6c336ca0102dfebe49e22/1200x800_Extractas_Posters.png" data-mid="130447826" border="0" src="https://freight.cargo.site/w/1000/i/a2792c1007ef9a8a338c90338226606210b3c7ae8bd6c336ca0102dfebe49e22/1200x800_Extractas_Posters.png" /><img width="1200" height="800" width_o="1200" height_o="800" data-src="https://freight.cargo.site/t/original/i/e9c7adc29394bf7e59b78c4e78a24b98dd87397315056748e183f67198c28a68/1200x800_Extractas_Guide.png" data-mid="130447824" border="0" src="https://freight.cargo.site/w/1000/i/e9c7adc29394bf7e59b78c4e78a24b98dd87397315056748e183f67198c28a68/1200x800_Extractas_Guide.png" /> <img width="1200" height="1200" width_o="1200" height_o="1200" data-src="https://freight.cargo.site/t/original/i/7832388987b7c9aab161123e85277253b517219a81e0ff1c02ccc57cd349ab54/1200x1200_Extractas_Mobile.png" data-mid="130447829" border="0" src="https://freight.cargo.site/w/1000/i/7832388987b7c9aab161123e85277253b517219a81e0ff1c02ccc57cd349ab54/1200x1200_Extractas_Mobile.png" /> <img width="1200" height="1200" width_o="1200" height_o="1200" data-src="https://freight.cargo.site/t/original/i/7aedb8eccd1e0ec27195fc96bc0088fde406ee4594e6fe138aca6095ac6fee39/1200x1200_B_Cards.png" data-mid="130447828" border="0" src="https://freight.cargo.site/w/1000/i/7aedb8eccd1e0ec27195fc96bc0088fde406ee4594e6fe138aca6095ac6fee39/1200x1200_B_Cards.png" /> <img width="1200" height="800" width_o="1200" height_o="800" data-src="https://freight.cargo.site/t/original/i/12a89dc3a4d8d7dabf758b242be4e8a7eab5f4678e42328414f94bcf18cf3047/1200x800_Extractas_Report.png" data-mid="130448234" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/12a89dc3a4d8d7dabf758b242be4e8a7eab5f4678e42328414f94bcf18cf3047/1200x800_Extractas_Report.png" /> https://samcorlett.com.au/IT-Journalism-Awards-2025 Tue, 08 Jul 2025 01:04:10 +0000 Sam Corlett Design https://samcorlett.com.au/IT-Journalism-Awards-2025 IT Journalism Awards 2025 for Adobe The IT Journalism Awards, known as the Lizzie’s, celebrate Australia’s best in tech, IT, and media journalism. For the 2023 event, Adobe partnered with We. to craft a bold and modern visual identity that reflected both creative innovation and technical excellence. My concept centred on the idea of perspective and how great stories often lie beneath the surface. Using refracted glass effects layered over fluid gradients and organic shapes, I created a dynamic, lens-like visual that captures the act of looking deeper, exploring and discovering. These visuals shaped the event’s creative direction and were featured across award videos, winner announcements and key print collateral, blending storytelling, technology and bold design. 2025. Work done at We. Communications. <img width="1920" height="1152" width_o="1920" height_o="1152" data-src="https://freight.cargo.site/t/original/i/62270a86187cdf44cbc3682a070668a7e6b3484665817e587cebc1e64f93ec9a/MockUp-IT_10.jpg" data-mid="235518755" border="0" src="https://freight.cargo.site/w/1000/i/62270a86187cdf44cbc3682a070668a7e6b3484665817e587cebc1e64f93ec9a/MockUp-IT_10.jpg" /><img width="1920" height="1152" width_o="1920" height_o="1152" data-src="https://freight.cargo.site/t/original/i/61538c21992e77b550926e200518a290a24a2625e3c28f190d7bbf2bff83f55e/MockUp-IT_9.jpg" data-mid="235518754" border="0" src="https://freight.cargo.site/w/1000/i/61538c21992e77b550926e200518a290a24a2625e3c28f190d7bbf2bff83f55e/MockUp-IT_9.jpg" /><img width="1920" height="1152" width_o="1920" height_o="1152" data-src="https://freight.cargo.site/t/original/i/2e51a028512cefdd23cd89d6074375f5ba93ec9aed0cf1ec7a5f2bde47d6b8ab/MockUp-IT_2.jpg" data-mid="235518747" border="0" src="https://freight.cargo.site/w/1000/i/2e51a028512cefdd23cd89d6074375f5ba93ec9aed0cf1ec7a5f2bde47d6b8ab/MockUp-IT_2.jpg" /><img width="1920" height="1152" width_o="1920" height_o="1152" data-src="https://freight.cargo.site/t/original/i/0a256fe1917b17d7cd2f2977637909c0e332657b290199fb12e48e8867960a72/MockUp-IT_13.jpg" data-mid="235518758" border="0" src="https://freight.cargo.site/w/1000/i/0a256fe1917b17d7cd2f2977637909c0e332657b290199fb12e48e8867960a72/MockUp-IT_13.jpg" /><img width="1920" height="1152" width_o="1920" height_o="1152" data-src="https://freight.cargo.site/t/original/i/309f3ecdbea9711c0f9fd134ceea2acc29e1d0b8747d18ed9f60d0e3f3ff71f4/MockUp-IT_11.jpg" data-mid="235518756" border="0" src="https://freight.cargo.site/w/1000/i/309f3ecdbea9711c0f9fd134ceea2acc29e1d0b8747d18ed9f60d0e3f3ff71f4/MockUp-IT_11.jpg" /><img width="1920" height="1152" width_o="1920" height_o="1152" data-src="https://freight.cargo.site/t/original/i/8f7f23bc0f4336849785546804caea1c428e7e21e31c69d9ccf0c9b8611e3d10/MockUp-IT_1.jpg" data-mid="235518746" border="0" src="https://freight.cargo.site/w/1000/i/8f7f23bc0f4336849785546804caea1c428e7e21e31c69d9ccf0c9b8611e3d10/MockUp-IT_1.jpg" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/7528b63bbe2156f84f2d7d6e40026ee040e67af9c89ab84f13c0962d5f3ec9de/Comp-3_2-v2.gif" data-mid="235518957" border="0" src="https://freight.cargo.site/w/1000/i/7528b63bbe2156f84f2d7d6e40026ee040e67af9c89ab84f13c0962d5f3ec9de/Comp-3_2-v2.gif" /> <img width="1920" height="1152" width_o="1920" height_o="1152" data-src="https://freight.cargo.site/t/original/i/568f7a879a88e348153667a45a7790446812174f9746bf968b02a6f916241197/MockUp-IT_7.jpg" data-mid="235518752" border="0" src="https://freight.cargo.site/w/1000/i/568f7a879a88e348153667a45a7790446812174f9746bf968b02a6f916241197/MockUp-IT_7.jpg" /><img width="1920" height="1152" width_o="1920" height_o="1152" data-src="https://freight.cargo.site/t/original/i/874b67628968c3255ca0ecffccc7003a7100bd4fbc9112f8f8ccb25dfb5be0a2/MockUp-IT_4.jpg" data-mid="235518749" border="0" src="https://freight.cargo.site/w/1000/i/874b67628968c3255ca0ecffccc7003a7100bd4fbc9112f8f8ccb25dfb5be0a2/MockUp-IT_4.jpg" /><img width="1920" height="1152" width_o="1920" height_o="1152" data-src="https://freight.cargo.site/t/original/i/216763efb6cf4149aa20e041dae7251da387a0924596bc3957a1484836f4acf7/MockUp-IT_8.jpg" data-mid="235518753" border="0" src="https://freight.cargo.site/w/1000/i/216763efb6cf4149aa20e041dae7251da387a0924596bc3957a1484836f4acf7/MockUp-IT_8.jpg" /><img width="1920" height="1152" width_o="1920" height_o="1152" data-src="https://freight.cargo.site/t/original/i/21c80da2327eef8493a4f0f4fa925ab7c4d1cfc43ad0a30e92fb515dabc372fd/MockUp-IT_6.jpg" data-mid="235518751" border="0" src="https://freight.cargo.site/w/1000/i/21c80da2327eef8493a4f0f4fa925ab7c4d1cfc43ad0a30e92fb515dabc372fd/MockUp-IT_6.jpg" /><img width="1920" height="1152" width_o="1920" height_o="1152" data-src="https://freight.cargo.site/t/original/i/c3d7c6a1bf74694eff82f7a8f462b3711c3709a8250774f81bb50b6a091e6e19/MockUp-IT_5.jpg" data-mid="235518750" border="0" src="https://freight.cargo.site/w/1000/i/c3d7c6a1bf74694eff82f7a8f462b3711c3709a8250774f81bb50b6a091e6e19/MockUp-IT_5.jpg" /> https://samcorlett.com.au/Quit-With-Pride Thu, 11 Jan 2024 02:30:02 +0000 Sam Corlett Design https://samcorlett.com.au/Quit-With-Pride Quit with Pride Cancer Council Quit with Pride is a campaign developed to drive engagement from the LGBTIQA+ community to Cancer Council’s Quit services to support smoking and vaping cessation. The percentage of people in the community who smoke or vape is high and so are the calls to quit. Even with all the resources and support available, quitting can be challenging. It requires real commitment and motivation. And one of the best ways to stay motivated, is to clearly understand the reasons for quitting. The campaign focuses on a select group of people, taking us through their story and reasons for taking on their quitting journey.&nbsp; Taking on colours from the LGBTIQA+ flag and incorporating them with playful shapes and typography, we established a graphical system and lock up that surrounds the individual portraits, bringing fun and encouragement to the quitting journey.&nbsp; The resulting campaign not only raised awareness about the heightened risks of smoking within LGBTIQA+ communities but also provided tangible support and resources for quitting. It was both impactful and culturally inspiring. See the campaign website here. Campaign branding and asset development. 2023-24. Work done at WE Communications Australia. <img width="1920" height="1152" width_o="1920" height_o="1152" data-src="https://freight.cargo.site/t/original/i/ec824e27f3f951820d68c37f2a7a73c9efb8b9cf3fb57177d0b630574e46ffb7/KV.jpg" data-mid="201406040" border="0" src="https://freight.cargo.site/w/1000/i/ec824e27f3f951820d68c37f2a7a73c9efb8b9cf3fb57177d0b630574e46ffb7/KV.jpg" /><img width="1920" height="1152" width_o="1920" height_o="1152" data-src="https://freight.cargo.site/t/original/i/73c7e3acb9e1a21d79a20bdd38c3e87d193cee92ae19d8a47011e1268b8d4778/OutDoor-B.jpg" data-mid="216877934" border="0" src="https://freight.cargo.site/w/1000/i/73c7e3acb9e1a21d79a20bdd38c3e87d193cee92ae19d8a47011e1268b8d4778/OutDoor-B.jpg" /><img width="1600" height="1067" width_o="1600" height_o="1067" data-src="https://freight.cargo.site/t/original/i/50135c5fe517860f91c760cf0a39ec2cd360c92eba0e84e5024ec48cb8cd4ae6/MM_UrbanPoster_UP-MEL-02_preview2_1600x-2.jpg" data-mid="216877933" border="0" src="https://freight.cargo.site/w/1000/i/50135c5fe517860f91c760cf0a39ec2cd360c92eba0e84e5024ec48cb8cd4ae6/MM_UrbanPoster_UP-MEL-02_preview2_1600x-2.jpg" /><img width="1920" height="1152" width_o="1920" height_o="1152" data-src="https://freight.cargo.site/t/original/i/e259e81220403e21045abfc823efd7f55ebfd3178d88888fae05a74cf28f1b62/Social-copy.jpg" data-mid="216709957" border="0" src="https://freight.cargo.site/w/1000/i/e259e81220403e21045abfc823efd7f55ebfd3178d88888fae05a74cf28f1b62/Social-copy.jpg" /><img width="1920" height="1152" width_o="1920" height_o="1152" data-src="https://freight.cargo.site/t/original/i/c749b27e72aaa765ebc7533808a678f56f65d9c3ab705350381f7d250365db0b/CC_Poster_Shape.jpg" data-mid="201406037" border="0" src="https://freight.cargo.site/w/1000/i/c749b27e72aaa765ebc7533808a678f56f65d9c3ab705350381f7d250365db0b/CC_Poster_Shape.jpg" /> <img width="960" height="1152" width_o="960" height_o="1152" data-src="https://freight.cargo.site/t/original/i/77d4922fd4f88add4cd7ec55b2406b9468c286f92d03dddd91cc019313600fc0/Artboard-5-copy-3.jpg" data-mid="201406032" border="0" src="https://freight.cargo.site/w/960/i/77d4922fd4f88add4cd7ec55b2406b9468c286f92d03dddd91cc019313600fc0/Artboard-5-copy-3.jpg" /><img width="960" height="1152" width_o="960" height_o="1152" data-src="https://freight.cargo.site/t/original/i/ac055071a773dac7b86a53a63bb566aea2b37c0a9d14988016f611885e27fec8/Thumbnail.jpg" data-mid="201406045" border="0" src="https://freight.cargo.site/w/960/i/ac055071a773dac7b86a53a63bb566aea2b37c0a9d14988016f611885e27fec8/Thumbnail.jpg" /><img width="960" height="1152" width_o="960" height_o="1152" data-src="https://freight.cargo.site/t/original/i/69d3183369f3236fa50f054e79748f28b9ad2d7d9cd905ff986e0aeb5af6a86e/Artboard-5-copy-4.jpg" data-mid="201408020" border="0" src="https://freight.cargo.site/w/960/i/69d3183369f3236fa50f054e79748f28b9ad2d7d9cd905ff986e0aeb5af6a86e/Artboard-5-copy-4.jpg" /> <img width="960" height="1152" width_o="960" height_o="1152" data-src="https://freight.cargo.site/t/original/i/28d48bcd0ea5c060e3bc000f279084b9632e126ed1260f80315fe21472e81c62/Artboard-5-copy-2.jpg" data-mid="201406031" border="0" src="https://freight.cargo.site/w/960/i/28d48bcd0ea5c060e3bc000f279084b9632e126ed1260f80315fe21472e81c62/Artboard-5-copy-2.jpg" /><img width="960" height="1152" width_o="960" height_o="1152" data-src="https://freight.cargo.site/t/original/i/5173684f41fb20ec235584ba8d1b98aa3efabb949a2f42e49a2f4a9b7c0b05ed/Untitled-1.gif" data-mid="201409876" border="0" src="https://freight.cargo.site/w/960/i/5173684f41fb20ec235584ba8d1b98aa3efabb949a2f42e49a2f4a9b7c0b05ed/Untitled-1.gif" /><img width="960" height="1152" width_o="960" height_o="1152" data-src="https://freight.cargo.site/t/original/i/cf744b01bd8e1f09d8aab65f386746ed1a8a7e1bb51a526d7430c02819175acd/Artboard-5.jpg" data-mid="201406035" border="0" src="https://freight.cargo.site/w/960/i/cf744b01bd8e1f09d8aab65f386746ed1a8a7e1bb51a526d7430c02819175acd/Artboard-5.jpg" /> <img width="1920" height="1152" width_o="1920" height_o="1152" data-src="https://freight.cargo.site/t/original/i/1da11dabe9888fc3e2d2da4cfe868f2d2e815be70c818573abb9d7bb506852ee/Poster-Flyer.jpg" data-mid="216877931" border="0" src="https://freight.cargo.site/w/1000/i/1da11dabe9888fc3e2d2da4cfe868f2d2e815be70c818573abb9d7bb506852ee/Poster-Flyer.jpg" /><img width="1920" height="1152" width_o="1920" height_o="1152" data-src="https://freight.cargo.site/t/original/i/e474e94cdeac8f4ffa9aab7e09809aa378d58513ae05ff08d50573fe5a876081/Social.jpg" data-mid="201406044" border="0" src="https://freight.cargo.site/w/1000/i/e474e94cdeac8f4ffa9aab7e09809aa378d58513ae05ff08d50573fe5a876081/Social.jpg" /> <img width="960" height="1152" width_o="960" height_o="1152" data-src="https://freight.cargo.site/t/original/i/07e02228561030e2af6bc4d81ebf879a2293d2dee766a50169cfa9bbebf82e93/Artboard-5-copy-2.jpg" data-mid="216709956" border="0" src="https://freight.cargo.site/w/960/i/07e02228561030e2af6bc4d81ebf879a2293d2dee766a50169cfa9bbebf82e93/Artboard-5-copy-2.jpg" /> <img width="960" height="1152" width_o="960" height_o="1152" data-src="https://freight.cargo.site/t/original/i/f0a960d9af67e6b315b02de482a07c003e3abebee21c8ea5111118b332a5df82/Artboard-5-copy-6.jpg" data-mid="216709961" border="0" src="https://freight.cargo.site/w/960/i/f0a960d9af67e6b315b02de482a07c003e3abebee21c8ea5111118b332a5df82/Artboard-5-copy-6.jpg" /> <img width="1920" height="1152" width_o="1920" height_o="1152" data-src="https://freight.cargo.site/t/original/i/9f1b0480a4061f4ad4767b194196902e9a53f369c3a6660115a0fe0be0613e58/OutDoor-B-copy.jpg" data-mid="201406041" border="0" src="https://freight.cargo.site/w/1000/i/9f1b0480a4061f4ad4767b194196902e9a53f369c3a6660115a0fe0be0613e58/OutDoor-B-copy.jpg" /> https://samcorlett.com.au/The-Beach Wed, 12 Apr 2023 03:25:11 +0000 Sam Corlett Design https://samcorlett.com.au/The-Beach The Beach Little illustration about a man just preparing for a day at the beach! Buy a print at my Society6 shop 2023. <img width="2480" height="3508" width_o="2480" height_o="3508" data-src="https://freight.cargo.site/t/original/i/fd0e99a3b3fe97f7579b57f83a6428fa0378789160e793a6b3198694d559b72f/Beach_SCorlett_Print.jpg" data-mid="175031651" border="0" src="https://freight.cargo.site/w/1000/i/fd0e99a3b3fe97f7579b57f83a6428fa0378789160e793a6b3198694d559b72f/Beach_SCorlett_Print.jpg" /> https://samcorlett.com.au/Windana Tue, 27 Aug 2024 07:31:44 +0000 Sam Corlett Design https://samcorlett.com.au/Windana Windana Refresh Windana provides services across Victoria for adults and young people experiencing alcohol and other drug harms, family violence, mental health challenges, and social disadvantage. They approached us at WE for a brand and strategy refresh as they transitioned to a new business model, consolidating multiple sectors under one umbrella to offer a holistic recovery approach. This new model emphasises an individual’s strengths, builds resilience, and enhances opportunities for social inclusion. “Connect Care” is the brand mission we developed for Windana. This mission focuses on connecting families, communities, and healthcare teams to provide more integrated care and deliver more connected services to those in need. With the concept of connection at the core, I developed a design system using soft shapes and patterns to evoke a sense of calm, softness, and community. Given the seriousness of the topics Windana addresses, it was important not to intimidate or discourage people from engaging with the programs. The more holistic and friendly design approach aims to put patients at ease. The color palette was chosen to convey calmness and, when paired with a playful serif typeface, helps Windana stand apart from the clinical appearance of other health service companies. The logo was also refined by softening the corners of the icon and text to align with the brand shapes, tightening the wordmark, and updating the logo configuration to better suit digital platforms. &nbsp;Brand Identity Refresh. Print and digital collateral. 2024. Work done at WE Communications <img width="1920" height="1152" width_o="1920" height_o="1152" data-src="https://freight.cargo.site/t/original/i/924835beba26af3ee587a055cb0fba7fba0b6c57b5ca1f5d856cd1f73384d155/Flyer-01.jpg" data-mid="217018741" border="0" src="https://freight.cargo.site/w/1000/i/924835beba26af3ee587a055cb0fba7fba0b6c57b5ca1f5d856cd1f73384d155/Flyer-01.jpg" /><img width="1920" height="1152" width_o="1920" height_o="1152" data-src="https://freight.cargo.site/t/original/i/ca2880e0e201252b91e2d65d850e52dee775ffa9a53dd41494cf753ec47e955f/Poster-Flyer.jpg" data-mid="217018745" border="0" src="https://freight.cargo.site/w/1000/i/ca2880e0e201252b91e2d65d850e52dee775ffa9a53dd41494cf753ec47e955f/Poster-Flyer.jpg" /> <img width="1065" height="1152" width_o="1065" height_o="1152" data-src="https://freight.cargo.site/t/original/i/963e1dd5a770d442489556706ae7bc9f3b191d80495be5bc29a1b3c2fefc5947/Image.jpg" data-mid="217018742" border="0" src="https://freight.cargo.site/w/1000/i/963e1dd5a770d442489556706ae7bc9f3b191d80495be5bc29a1b3c2fefc5947/Image.jpg" /> <img width="1065" height="1152" width_o="1065" height_o="1152" data-src="https://freight.cargo.site/t/original/i/a4c48eb73af4b4bb00947961f2929e6fbbe42606fa6f45e473c11c32ae91a5d7/Logo.jpg" data-mid="217018743" border="0" src="https://freight.cargo.site/w/1000/i/a4c48eb73af4b4bb00947961f2929e6fbbe42606fa6f45e473c11c32ae91a5d7/Logo.jpg" /> <img width="1920" height="1152" width_o="1920" height_o="1152" data-src="https://freight.cargo.site/t/original/i/3ad900ea8e053a78238c4e1287fa08b20b91f846a8512b393586fd4ad3e8fa5f/Phone-Digital-Social.jpg" data-mid="217074030" border="0" src="https://freight.cargo.site/w/1000/i/3ad900ea8e053a78238c4e1287fa08b20b91f846a8512b393586fd4ad3e8fa5f/Phone-Digital-Social.jpg" /><img width="1920" height="1152" width_o="1920" height_o="1152" data-src="https://freight.cargo.site/t/original/i/0bf9610e268588accee851ead313592660e0a33a4f64661f05caf9406149a2f7/Artboard-1.jpg" data-mid="217018740" border="0" src="https://freight.cargo.site/w/1000/i/0bf9610e268588accee851ead313592660e0a33a4f64661f05caf9406149a2f7/Artboard-1.jpg" /><img width="1920" height="1152" width_o="1920" height_o="1152" data-src="https://freight.cargo.site/t/original/i/907894c53767214e034511b71ac572ef9eea4ed0f696c998030f8495f4322fdc/Web-Browser.jpg" data-mid="217018746" border="0" src="https://freight.cargo.site/w/1000/i/907894c53767214e034511b71ac572ef9eea4ed0f696c998030f8495f4322fdc/Web-Browser.jpg" /> https://samcorlett.com.au/Wot-s-Your-Journey Fri, 07 Jan 2022 06:11:48 +0000 Sam Corlett Design https://samcorlett.com.au/Wot-s-Your-Journey Wotif: Wot’s Your Journey? Wot’s Your Journey, a Wotif campaign, delves into the motivations behind Aussie holiday preferences, exploring the factors influencing destination choices like family or music interests and why Australians love to travel. As part of the creative team, my role encompassed branding, content creation, and providing support to the video department through animation and illustrations. I played a key role in shaping the campaign’s visual identity, starting with the creation of a hero lock-up that served as the centerpiece of the branding. Additionally, I developed five sub category lock-ups to highlight the primary reasons driving travel decisions. I developed custom illustrations, icons and animation to enhance the campaign’s visual appeal across social media, website assets and digital banners. I also designed the end of study report booklet, composing together imagery, copy and custom illustrations into an engaging document. Through engaging visuals and compelling storytelling, Wot’s Your Journey successfully shed light on the diverse motivations behind Aussie travel preferences. By translating insights into visually appealing content, we captured audience attention and fostered meaningful engagement with the campaign. &nbsp;2018.Work done at Edelman. <img width="1200" height="800" width_o="1200" height_o="800" data-src="https://freight.cargo.site/t/original/i/c8f3b206b1823526ae1b9e35cf6b21c8be660509593e557ee518760d04eb7652/Sam_Corlett_1200x800Wotif_ReportLockUp_A.jpg" data-mid="129387946" border="0" src="https://freight.cargo.site/w/1000/i/c8f3b206b1823526ae1b9e35cf6b21c8be660509593e557ee518760d04eb7652/Sam_Corlett_1200x800Wotif_ReportLockUp_A.jpg" /><img width="1200" height="800" width_o="1200" height_o="800" data-src="https://freight.cargo.site/t/original/i/f13d89ebebf8748c3b33bb261757c2eda8ecaa6a692ab014397377b56dbc5abe/Sam_Corlett_1200x800Wotif_Illustration_Bundle_A.jpg" data-mid="129387942" border="0" src="https://freight.cargo.site/w/1000/i/f13d89ebebf8748c3b33bb261757c2eda8ecaa6a692ab014397377b56dbc5abe/Sam_Corlett_1200x800Wotif_Illustration_Bundle_A.jpg" /><img width="1200" height="800" width_o="1200" height_o="800" data-src="https://freight.cargo.site/t/original/i/0ab12a77a053df2785e1712a76f1649d10133188df0628f08319e7caa84adfce/Sam_Corlett_1200x800Wotif_Web_A.jpg" data-mid="129387952" border="0" src="https://freight.cargo.site/w/1000/i/0ab12a77a053df2785e1712a76f1649d10133188df0628f08319e7caa84adfce/Sam_Corlett_1200x800Wotif_Web_A.jpg" /><img width="1200" height="800" width_o="1200" height_o="800" data-src="https://freight.cargo.site/t/original/i/e6ae54578363dfe9b9ba6d6cb9981af2fcebe99d38f3a18cff147fcc544171f1/Sam_Corlett_1200x800Wotif_Web_B.jpg" data-mid="129387954" border="0" src="https://freight.cargo.site/w/1000/i/e6ae54578363dfe9b9ba6d6cb9981af2fcebe99d38f3a18cff147fcc544171f1/Sam_Corlett_1200x800Wotif_Web_B.jpg" /><img width="1200" height="800" width_o="1200" height_o="800" data-src="https://freight.cargo.site/t/original/i/0790eaba229f937f920ca9398bcc2f460f487566e132a980bd7c01118b666bb6/Sam_Corlett_1200x800Wotif_Social_B.jpg" data-mid="129387948" border="0" src="https://freight.cargo.site/w/1000/i/0790eaba229f937f920ca9398bcc2f460f487566e132a980bd7c01118b666bb6/Sam_Corlett_1200x800Wotif_Social_B.jpg" /><img width="1200" height="800" width_o="1200" height_o="800" data-src="https://freight.cargo.site/t/original/i/c14a5533b17757a3943709b0850d5e3691615e139a035c5e90e68817f92ee3ad/Sam_Corlett_1200x800Wotif_Video_Illustration.jpg" data-mid="129387950" border="0" src="https://freight.cargo.site/w/1000/i/c14a5533b17757a3943709b0850d5e3691615e139a035c5e90e68817f92ee3ad/Sam_Corlett_1200x800Wotif_Video_Illustration.jpg" /> <img width="1200" height="1200" width_o="1200" height_o="1200" data-src="https://freight.cargo.site/t/original/i/602ae531078fb9060d6bf559ddaaeedff91c002e24da4e739b07f3cae63a96b8/SamCorlett_1200x1200Wotif_Illustration_Locations_A.jpg" data-mid="129387956" border="0" src="https://freight.cargo.site/w/1000/i/602ae531078fb9060d6bf559ddaaeedff91c002e24da4e739b07f3cae63a96b8/SamCorlett_1200x1200Wotif_Illustration_Locations_A.jpg" /> <img width="1200" height="1200" width_o="1200" height_o="1200" data-src="https://freight.cargo.site/t/original/i/7af87297d5f623d103f475910410796537a23faf04ace314af29e169a580c991/SamCorlett_1200x1200Wotif_Image_A.jpg" data-mid="129387959" border="0" src="https://freight.cargo.site/w/1000/i/7af87297d5f623d103f475910410796537a23faf04ace314af29e169a580c991/SamCorlett_1200x1200Wotif_Image_A.jpg" /><img width="1200" height="800" width_o="1200" height_o="800" data-src="https://freight.cargo.site/t/original/i/311afcb74450459c45bf46b71d1de9e011610583a594bf0abc02d264a701ba1d/Sam_Corlett_1200x800Wotif_ReportLockUp_Themes_A.jpg" data-mid="129387947" border="0" src="https://freight.cargo.site/w/1000/i/311afcb74450459c45bf46b71d1de9e011610583a594bf0abc02d264a701ba1d/Sam_Corlett_1200x800Wotif_ReportLockUp_Themes_A.jpg" /> <img width="1200" height="800" width_o="1200" height_o="800" data-src="https://freight.cargo.site/t/original/i/527b7f7a84815e21bc3cf30287840131daa069ff3be1b5469b8697009b34d226/Sam_Corlett_1200x800Wotif_Report_Layout_A.jpg" data-mid="129387943" border="0" src="https://freight.cargo.site/w/1000/i/527b7f7a84815e21bc3cf30287840131daa069ff3be1b5469b8697009b34d226/Sam_Corlett_1200x800Wotif_Report_Layout_A.jpg" /> https://samcorlett.com.au/The-Modern-Anatomy Thu, 13 Apr 2023 00:25:28 +0000 Sam Corlett Design https://samcorlett.com.au/The-Modern-Anatomy The Modern Anatomy A funny take on The Anatomy Lesson of Dr Nicolaes Tulp by Rembrandt van Rijn 2024. <img width="2000" height="2000" width_o="2000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/fcba280dd8029a80f427b22c4cc112490c13fac732933b2e5daa1af3dc77d7ca/TheAnatomyLesson_ButModern_SCorlett.jpg" data-mid="175155047" border="0" src="https://freight.cargo.site/w/1000/i/fcba280dd8029a80f427b22c4cc112490c13fac732933b2e5daa1af3dc77d7ca/TheAnatomyLesson_ButModern_SCorlett.jpg" /><img width="2000" height="2000" width_o="2000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/396380fa3ed567040afd49b2682e7a223a9c1c5e2703cfefb692a20d3c83d06b/TheAnatomyLesson_ButModern_SCorlett_Outline.jpg" data-mid="175155045" border="0" src="https://freight.cargo.site/w/1000/i/396380fa3ed567040afd49b2682e7a223a9c1c5e2703cfefb692a20d3c83d06b/TheAnatomyLesson_ButModern_SCorlett_Outline.jpg" />